Google Making Changes to Cookies | Adsense Cookie change

Google Making Changes to Cookies used by AdSense for Search/Shopping & Programmable Search Engine. AdSense for Search/Shopping & Programmable Search Engine Cookie Changes.

Changes to AFS, AFSh, AFD and ProSE cookies

First-party cookies will be used as an alternative to current Google.com cookies when necessary.

Beginning as early as August 26, 2021, AdSense for Search, AdSense for Shopping, AdSense for Domains, and Programmable Search Engine will begin using a new “first party” (”1P”) cookie set within the context of your domain(s). This change is so that Google can continue to allow ad serving when third-party cookie usage is not possible due to restrictions on access to those cookies.

This new cookie will be used for spam protection and may be used for the purposes of experimenting on new features to improve the product. The intent of this change is to support improved user privacy in the context of an anticipated reduction in access to third-party cookies.

Publishers using these products will not be able to opt-out of this new functionality, since 1P cookies will be required in order to serve ads (in the absence of existing third-party cookies).

What are cookies?

Cookies the text file that stores data like usernames & passwords, which are helpful to identify the Devices / Computers when connected to External Network. eg. Internet, World Wide Web, etc.

Google Adsense cookies update

Google recently, sent notifications to publishers about their changes in Adsense cookies. on August 2, 2021, Google mailed publishers about AdSense for Search/Shopping & Programmable Search Engine Cookie Changes.

Basically, Google Adsense uses third-party cookies that help them to serve ads or personalized ads. The cookies collect users’ data, search history while users browse the web. Advertisement companies also uses cookies to serve personalized ads based on the user’s browsing behavior and help advertisers to show relevant ads to the users. The cookies also help google to prevent from showing the same ads repeatedly.

google adsense cookies changes
google adsense cookies changes

Different types of cookies – Magic Cookies and HTTP Cookies

There are generally two different kinds of cookies

  • Magic Cookies
  • HTTP Cookies

How does AdSense use cookies?

Google Adsense generally uses cookies to improve its advertising. The cookies help google to track users browsing history and showing relevant ads to users accordingly. Google Adsense also uses Cookies to track and also to avoid showing the same ads again and again to the same user who has already seen that particular ad.

Cookies themselves do not contain any personally identifiable information. So there are no security vulnerabilities.

Publishers can Opt-out of ads personalization

If Publishers don’t want to see any personalized advertisements from google then users may opt-out of ads personalization using Google’s Ads Settings.

When does AdSense send cookies to a browser?

Google Adsense sends cookies to the user’s browser after getting any Impressions, clicks, or any other activity that may result to connect to Google servers.

In General, Google Adsense sends cookies to a browser only when users visit any page that has google ads. Any Pages, Articles, posts with Google ads including ad tags that instruct web browsers to fetch ad contents from google AdSense ad servers.

Notify users about cookies

All Publishers must have a privacy policy page that notifies website visitors about the uses of cookies in the website, about Google Cookies Changes. Also If publishers are collecting any specific information from the website visitors then they must also comply with applicable laws regarding collecting information from site visitors.

Without user Consent, publishers are not allowed to use any cookies on their website.

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7 thoughts on “Google Making Changes to Cookies | Adsense Cookie change

  • August 3, 2021 at 9:26 AM
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    Hope now spam will be much lesser.

    Reply
    • August 3, 2021 at 10:02 AM
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      Yes for sure now there will be less spam as google said, “This new cookie will be used for spam protection and may be used for the purposes of experimenting on new features to improve the product”.

      Reply
  • August 3, 2021 at 10:19 AM
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    Do we need to make any changes on our website?

    Reply
  • August 3, 2021 at 10:21 AM
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    Should I Disable ad personalization? What would you recommend?

    Reply
    • August 3, 2021 at 10:22 AM
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      There’s very less likely that publishers would like to disable ad personalization. As ad personalization helps advertisers to show relevant ads to site visitors. And thus would also help to increase CTR.

      Reply
  • August 16, 2021 at 11:07 PM
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    Hello, Great Thanks for sharing awesome info. I really love to read your blog. I got a lot of information.

    Reply

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