Google is now starting to show anchor ads on wider screens such as a desktop, laptops, tablets, TVs. Starting From July 19th, 2021, the Anchor Ads format will start to appear on wider screens such as desktop devices.
Related: Anchor Ads on AMP Sites
Table of Contents
What is an Anchor ad?
Anchor ads are the ads that appear on the top or bottom part of the website.
Anchor ads are posted on the edge of the user’s screen and can easily be turned off. These ads are primarily run on mobile devices but now they can also be displayed on a desktop computer or any other wider screen.
They appear at the top of the user’s screen unless it will have a negative impact on the user experience, in which case it may also be displayed at the bottom of the site.
When displayed at the top, anchor ads will only appear after the user scrolls down far enough that they will never cover the branding or navigation of your website.
Anchor Ad Example
Based on feedback from publishers using Anchor Ads, Google updated their anchor ads to support larger screen sizes. Google Ad experiments shows that anchor ads works well on larger screens.
Google Ads
Anchor Ads on Wider Screen
Anchor ads will now support a wider range of screen sizes. For sites with anchor ads enabled, the anchor ads will soon begin to appear on larger screens, such as desktop screens.
Google also said in case if you don’t want anchor ads to be appearing on your wider screens, you can simply turn anchor ads for the widescreen option off using the new “Widescreen” control in your Auto ads settings.
According to Google, Their experiments show that anchor ads work well on larger screens.
In case the user doesn’t want to display anchor ads on larger screens, Users can disable the anchor ads option using the new “widescreen” control in the automatic ads settings.
The publisher does not need to take any action for this change to take effect on their website.
Anchor Ads on wider screen example
Conclusion
Anchor ads are really a great performing ad that increases CTR and hence increases the publisher’s revenue.
Anchor ad is widely being used on mobile devices and now the anchor ads are also available on Wider screens such as the desktop. Hope for the Bests.
FAQ
When will anchor ads on a wider screen start to appear?
Starting From July 19th, 2021, the Anchor Ads format will start to appear on wider screens such as desktop devices.
How to Enable AdSense Anchor Ad on Wider Screen?
You can Enable the wider screen ads using the new option “widescreen” control in the automatic ads settings.
Where are anchor ads displayed on a wider screen?
Anchor ads are displayed on the top or bottom part of the website.
Do anchor ads increase CTR?
Anchor ads are really a great performing ad that increases Click Through Rate ( CTR )
How to turn off anchor ads on a wider screen?
Users can disable the anchor ads option using the new “widescreen” control in the automatic ads settings.
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14 Comments
I have also received this message. Is it good or bad?
This is a good notification as Anchor ads are highly CTR Based ads, thus helps to increase site revenue.
I want to stop adsense ads for some specific countries. Is it possible?
These anchor ads will make a lot of money in comming days and will also increase CTR.
Yes, you can Exclude Google Adsense ads from geographic locations.
See here – Exclude ads from geographic locations
Hope it helps.
Wow, the widescreen anchor ads are already being displayed on your website ????
Very helpful article. I’m also waiting for the new ads format.
Can I use another ad network with Adsense?
Yes, you can use another ad network with AdSense, However, you may not place more ads than content on your page.
See here – Using other ad networks together with AdSense
Hope it. Helps.
Thanks for the information 🙂