Google is now starting to show anchor ads on a wider screen such as a desktop, laptop, Tablet, Tv, or smartphone. Starting From July 19th, 2021, Anchor Ads format will start to appear on wider screens such as desktop devices.
What is Anchor ad ?
Anchor ads are the ads that appear on the top or bottom part of the website.
Anchor ads are posted on the edge of the user’s screen and can easily be turned off. These ads are primarily run on mobile devices, but they can also be displayed on desktop computers, Television.
They appear at the top of the user’s screen unless we are sure that this will have a negative impact on the user experience, in which case we display them at the bottom.
When displayed at the top, anchor ads will only appear after the user scrolls down far enough that they will never cover the branding or navigation of your website.
Anchor Ad Example
Based on feedback from publishers using Anchor Ads, Google updated their anchor ads to support larger screen sizes. Google Ad experiments shows that anchor ads works well on larger screens.Google Ads
Anchor Ads on Wider Screen
Anchor ads will now support a wider range of screen sizes. For sites with anchors enabled, anchor ads will soon begin to appear on larger screens, such as desktop screens.
Google also said in case if you don’t want anchor ads to be appearing on your wider screens, you can simply turn anchor ads for the widescreen option off using the new “Widescreen” control in your Auto ads settings.
According to Google, Their experiments show that anchor ads work well on larger screens. In case the user doesn’t want to display anchors ads on larger screens, Users can disable the anchor ads option using the new “widescreen” control in the automatic ads settings.
The publisher does not need to take any action for this change to take effect on their website.
Anchor Ads on wider screen example
Anchor ads are really a great performing ad which increases CTR and hence increases the publisher’s revenue. Anchor ad is widely being used in mobiles devices and now the anchor ads are also available on Wider screens such as the desktop. Hope for the Bests.
Starting From July 19th, 2021, Anchor Ads format will start to appear on wider screens such as desktop devices.
You can Enable the wider screen ads using the new option “widescreen” control in the automatic ads settings.
Anchor ads are displayed on the top or bottom part of the website.
Anchor ads are really a great performing ad that increases Click Through Rate ( CTR )
Users can disable the anchor ads option using the new “widescreen” control in the automatic ads settings.
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